My study of PLR - (Private Label Rights) - very interesting.
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Okay, this is kind of long…but I need to tell you the whole story so you understand my story.
About 3 wks ago I was excited to enter the PLR market, and I found what I thought was going to be one of the easiest systems to help people make money online. It all started when I read this post in the WF.
For those of you who don’t know what PLR is, it stands for Private Label Rights, and can be anything from something as simple as an article….to a complete site…to software…and etc. It is a product that someone else makes/produces….and allows you (the buyer) to take that product and sell it as your own with your own name and label. This is very common on the internet.
Okay, so back to my story….so I jumped in headfirst and started researching this PLR thing like mad. This is how my journey went…
Step #1
First thing I did was join Automatic Niche Profits …I thought this would be a piece of cake since they provided all this stuff…
* A 50 page Niche eBook
* An Audio Recording Of The Niche eBook
* A Niche Video
* 50 Niche Articles (600 Words Each)
* A Complete Sales Page With Audio Samples
* A Download (Thank You) Page
* Customizable Web Site Graphics
Now it looks awesome…and it really is a great package!
But can you really use this model to make money?
Read on…
Step #2
Then it dawned on me that if such a product was being offered to a membership full of people (such as 500) …and they were all using the “turnkey” system (same graphics, same ebook cover, same audio, same video, same articles, same sales page…and etc)…..then regardless how easy this was…it all didn’t matter if my site would look same as everyone else’s…and this was NO way to build a business.
I was looking for a system that I could recommend to others who could simply plug in to the system and start a business by following the steps…turns out this is not possible with PLR.
Step #3
So I began to do more research.
Very extensive research…in fact I spent about three days doing nothing but researching PLR sites!
And I found that almost everyone that promoted or endorsed PLR…also highly recommended that each user take the product, the graphics, the sales page, and etc….and change it as much as possible to make it unique.
Huh?
….well, that shoots the “system” for sure!
So what am I supposed to do with the professional audio and video? I guess that is just a waste!? Oh, wait, I forgot…that really helps to “sell” the package. 
(notice my sarcasm)
You see, the problem is…a lot of people will have trouble taking a package and redoing the whole thing to make it look like their own…and while it is very nice to have PLR sites/services do all this work for you…it is just not a doable plan for the masses.
…and especially people who are new to this stuff.
But even with that fact aside…if you want to “make it” in the internet marketing business…then your site needs to look different from everyone elses site…and it needs to have its own look and feel. And this is not possible with these PLR packages.
So basically, I might as well create my own product from scratch, get my own graphics done, and use all original content since I have to edit/change everything anyways.
So in essence, PLR is worthless?
Well, not quite…read on.
Step #4
I gotta admit, I was a little depressed at this point…and I was wrecking my brain to try and figure out what to do next.
I knew there had to be a way to use PLR that was different from other people.
Step #5
Then I began to realize the PLR was a big business…so I started looking around at what other sites were offering. And I found that many offered the same thing…some had a few unique twists and some wereVERY tempting….like these…
–Niches-In-A-Box.com - this stuff looks AWESOME at the start…but I found out later that they sites are basically silo sites, pages stuffed with keywords and will again end up looking like a spammy site…..
–Niche Revolution - this also looked very promising at first, but then I found out through other Warrior Forum people that they only LEASE their content, as soon as you cancel your membership, you lose the right to keep your existing sites and content….ouch!
So it all boils down to this…
THEY ALL HAVE THE SAME PROBLEM…THEY PROVIDE THE SAME PRODUCT FOR EVERYONE….and this saturates the market and makes us, the marketer look like an novice at best.
Step #6
The problem is, no matter how complete, or perfect the package is…there are other people who are using the same identical package…and most are using the same identical marketing strategy to get traffic.
So if everyone uses the same package, and gets the same traffic….the whole thing starts to look spammy, and way too fake. And we all know that it will be an uphill battle to try and get a site like this ranked on page 1 of Google because of duplicate content.
Step #7
So after 3 days of doing nothing but research, I finally got the full PLR picture. (I think )
….and I concluded that I must create unique sites…and rather than creating 50 spammy sites per year….I’m gonna focus on one main niche, and just hammer away at this niche until I become an authority on that niche.
Step #8
I’m sure you are all familiar with the Authority Site Center headed up by Jack Humphrey.
Well he is one that preaches AGAINST the model of many sites, and insists that it is much better to have just one (of a few) AUTHORITY SITES. (where you are the main expert in your market)….while I was aware of this all along, I haven’t jumped on his band wagon just yet…but after all this research, I’ve concluded that he is right…
Step #9
Now, let me clarify something. I still think PLR is necessary…but I plan to use it in a different way. I’m suggesting we use this model below…
…so instead of just joining a PLR membership, taking the monthly packages that they provide and throwing up site after site…and hoping for the best…
…I’m suggesting to build authority sites…with the aid of PLR, rather than just PLR alone.
As for me, I’m going to be using Jack Humphrey’s services at Authority Site Center and buy specific PLR as I need it. In other words, build my own site and use PLR to make money…rather than use PLR to build my site and hope it makes money.
Thats the plan for now.
Thank you all!
Ken
P.S. Wheeeewwww….man oh man, I spent hours sifting through all this research. It is amazing how much junk is sold out there…and how easy it is to get sucked into it all. Some of these PLR sites provide some AWESOME stuff…but the problem always keeps coming back to me….it won’t work if 500 people buy the same stuff, and try to resell it.
Its a joke…and many newbies will fall for it.
I almost did.
Wow! An investigation of PLR for 3 weeks comes to this conclusion? That 500 people, for example, will all be putting up the same websites so PLR is basically no good. Okay I can understand how you might “think” that this could be true.
However, just a bit more investigation would have revealed that if a site did have 500 members, really only about 10% (thats pushing it) will ever do anything with it. Then of those 10%, less than half of them will do the right thing, and that is make the content unique including the content, graphics and website before promoting it. The rest of them will make the rookie mistake that you are speaking of and think that all they have to do is sell it as is. Only those with huge lists of responsive subscribers could pull this off.
Thinking that you can sell PLR that you have just purchased in an “as is” condition, is as far from the truth as you can get.
Let me ask you this? What do you think stores like Sams, Costco and Walmart do with some of the products they sell? They buy generic soap, paper towel, toilet paper, etc. and repackage it to put their names on it. So when you buy their stuff you don’t have a clue that it is the same stuff that others have. And they’ve spun the heck out of it so in essence it is not the same generic product that they purchased.
The soap may have proprietory fragances added, special coloring, additional cleansers and moisturizers added. So you can’t tell that this is the same base product that everyone else started out with too. Henceforth, apply this same concept to PLR.
An advantage of PLR is that all of the research has been done for you and if you learn how to work it correctly you can have a goldmine. Just go search the warrior forum for PLR subjects, you will find a plethora of information on how and what to do with PLR. Again, just a bit more of investigation would uncover this.
The real problem is that people think that they can get on the net, find the easy button and push it. And that easy button just isn’t there. It takes lots and lots of work to build and grow your business.
I personally know the person who produces the content for automaticniche, and the owner of niches-in-a-box both provide top quality PLR content. And I highly recommend them both, but you need to give yourself time to learn. There is something called a “learning curve” and each person’s curve is a different length, but you will surely have to ride it.
I see you have picked another great winner membership site. ASC teaches you how to build authority sites, which is a totally different sector than PLR. After you gain more experience there and become more acquainted with whats in the industry, maybe in the future you will gather more concrete facts before concluding that one entire method that a lot of people use to make money with, isn’t any good because all of the homework wasn’t done.
Good luck in your endeavors!
GEEEEE
Hi Ken,
I have already done this strategy by using one of the sofware and tried on googlepages. Please check out
onlineincomeseekers.googlepages.com
http://freeinfosearch.googlepages.com/
http://healthcarepages.googlepages.com/
If one goes for the Authority Site with a reasonable (rational) investment and the strategy chalked by you for the content then one can always make it. Now a days content is no big deal if anyone is ready to spend.
Yes, Ken you have winners mind.
Positively
Alex Gomes
Online-income-seekers.com